The DMS Podcast

Real strategies. Real numbers. Real growth.

Weekly interviews with successful practice owners and marketing experts. Learn what's working now, what's changing, and how to grow your practice in 2026.

🎙️ Subscribe on Apple Podcasts 🎵 Subscribe on Spotify

What to Expect

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No Fluff

Real numbers. Real results. Real challenges. We dig into what's actually working for practices, not theory.

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Actionable

Every episode includes tactics you can implement Monday morning. We don't just talk about marketing — we teach it.

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Diverse Guests

Solo practices to DSOs. New owners to 50-year veterans. We hear from people at every stage of growth.

Hosted by James Lee

James spent 8 years running a dental marketing agency, has interviewed 200+ practice owners, and now hosts the DMS Podcast. He asks the questions dentists actually want answered and keeps guests honest about results and ROI.

Latest Episodes

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EP 142 | 28 MIN

How Dr. Sarah Built a $2M Practice from Scratch in 5 Years

Dr. Sarah Chen shares her exact system: SEO + paid ads + referral program. She went from 0 to 200 new patients per year.

SEO Growth Case Study
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EP 141 | 35 MIN

The 5 Google Ads Mistakes Dentists Make (& How to Fix Them)

Michael Robinson breaks down why some practices pay $45 per lead while others pay $5. Live account review included.

Google Ads PPC ROI
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EP 140 | 31 MIN

Reputation Management at Scale: 500 Reviews Strategy

Dr. Rachel Green hit 500 Google reviews by building a sustainable asking system. Numbers that shocked us included.

Reviews Reputation Systems
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EP 139 | 26 MIN

AI Changed My Marketing. Here's How.

Dr. Noah Phillips shares how he uses ChatGPT for email sequences, social content, and patient education videos. Saves 8 hours/week.

AI ChatGPT Automation
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EP 138 | 29 MIN

The Referral Marketing Playbook: 60% of New Patients

A solo practice owner shares how she built a referral program that now brings in 60% of new patients (paid ads bring 30%).

Referrals Loyalty Growth
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EP 137 | 33 MIN

Building a Multi-Million Dollar Practice: The Marketing Behind It

A multi-location practice owner breaks down the marketing budget, channels, and ROI math behind scaling to $3M+ revenue.

Scaling Multi-Location Budget
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Subscribe Now

New episodes every Thursday. Subscribe to get them in your podcast app and never miss an episode.

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The Lightning Round ⚡

Every episode ends with the Lightning Round. We ask rapid-fire questions and get honest, actionable answers.

🎯 What's one marketing channel you're doubling down on in 2026?

Real answers from practice owners about where they're investing their marketing budget.

💰 What's your cost per new patient? And are you happy with it?

The numbers that matter. Real CPL data from practices across regions and sizes.

📊 What surprised you most about your marketing in 2025?

Unexpected insights, wins, and lessons that most practice owners don't talk about.

🚀 What would you tell the old you (before you got marketing right)?

Advice from people who've figured it out. The things they wish they'd known earlier.

🎓 What's one tool or resource every practice owner should have?

Tools, templates, systems, and resources that guests swear by for running their practices.

Never Miss an Episode

New episodes every Thursday. Subscribe on your favorite platform.

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