Build your practice community on Instagram, Facebook, and TikTok. Learn content creation, patient engagement, paid social strategies, and analytics to attract and retain patients.
Social media is where patients spend their time every day. It's the perfect place to build brand awareness, showcase your practice, engage with patients, and attract new ones. In this channel, you'll develop a platform-specific strategy for Instagram, Facebook, and TikTok, create content that your followers love, engage authentically with your community, plan dental-specific content ideas, run profitable paid social campaigns, and measure success with actionable analytics.
Instagram vs Facebook vs TikTok. Each platform is different. Master the nuances and best practices for each.
Create engaging posts, reels, stories, and videos. Photography tips, video editing, and content batching workflows.
Build relationships with followers. Respond to comments, DMs, and create conversations that turn followers into patients.
50+ content ideas specific to dentistry. Before-and-afters, education, behind-the-scenes, patient spotlights, and seasonal campaigns.
Facebook and Instagram ads that work. Audience targeting, ad formats, budgets, and optimization for dental practices.
Understand engagement, reach, and growth. What to measure and how to use data to improve performance.
Plan your content for 3 months. Pre-filled with 50+ dental content ideas. Customize and schedule with ease.
Download Free →Optimize your Instagram profile. Bio template, CTA button best practices, and link strategy for dental practices.
Download Free →50+ content ideas for Instagram, Facebook, and TikTok. Search by category or use the random generator for daily inspiration.
Use Tool →Track followers, engagement, reach, and growth. Monitor multiple accounts. Monthly performance reports.
Use Tool →200+ dental hashtags organized by category. Engagement rates, usage data, and hashtag strategy recommendations.
Download Free →Scripts for Reels, Stories, and longer videos. Fill-in-the-blank templates for common dental content themes.
Download Free →Complete this structured path to master social media marketing. Takes 4-6 weeks if you do one module per week.
Understand social media basics. Platforms, algorithms, and what makes content shareable. Perfect for beginners.
⏱️ 2 hours | 📚 All Basic members get access
Instagram, Facebook, and TikTok for dentistry. Platform differences, audience behavior, and where to focus your efforts.
⏱️ 3 hours | 📚 All Basic members get access
Photography, video, and copywriting. 50+ dental content ideas. Content calendar and batching workflows.
⏱️ 3 hours | 📚 All Basic members get access
Build relationships with followers. DM strategy, comment engagement, and responding to patient questions.
⏱️ 2.5 hours | 📚 All Basic members get access
Facebook and Instagram ads for dentists. Audience targeting, creative, budgets, and conversion tracking.
⏱️ 4 hours | 📚 All Basic members get access
Track your performance. Understand metrics, read analytics dashboards, and optimize based on data.
⏱️ 2 hours | 📚 All Basic members get access
✓ Complete all 6 modules to earn your DMS Social Media Certification
Get ideas and advice from practice owners building great social media presences. Join the #social-media channel in the community.
Last week in #social-media
31 responses with HIPAA-compliant strategies and consent forms that practices are using.
This month in #social-media
Detailed discussion of posting frequency, timing, and what works for different practice sizes.
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Recommendations for Hootsuite, Buffer, Later, and other social media management tools.
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