We exist to empower dental practice owners with the education, tools, and community they need to grow with confidence and stop guessing about marketing.
To be the #1 trusted authority in dental practice marketing. To give practice owners the knowledge, tools, and community they need to attract more patients, build stronger brands, and grow their practices profitably. Not through selling consulting services, but through radical transparency, peer learning, and expert education.
Dental Marketing Society was born from a simple frustration: practice owners were tired of overpaying for vague consulting services and marketing agencies that couldn't explain their strategies in plain English.
In 2023, the team at Ekwa Marketing â a search engine marketing agency that's been working with dental practices since 2009 â decided to flip the model. Instead of keeping our best practices secret to protect our consulting business, we opened the doors. We created DMS to teach practice owners everything we know about marketing their practices across every channel.
We share case studies with real numbers. We break down how Google Ads actually work. We teach the SEO fundamentals that the big agencies keep hidden. And we built a community where practice owners can ask thousands of peers: "Has anyone tried this?"
The result? A community of 10,000+ practice owners who are smarter about marketing, more confident in their decisions, and seeing better results.
DMS isn't a side project for us. It's how we believe marketing education should work in dentistry: transparent, practical, and peer-driven.
Dental Marketing Society is a product of Ekwa Marketing, the leading search engine marketing agency for dental practices. Ekwa invests in DMS because we believe in lifting the entire industry â educated practice owners make smarter decisions, and that benefits everyone.
Bottom line: We want you to grow your practice with or without Ekwa. An educated, empowered practice owner is our win.
Founder & Director
15+ years in dental marketing. Former consulting director at Ekwa. Believes practice owners deserve transparency.
Head of Content
Former dental SEO agency founder. Writes all our deep-dive guides. Has audited 5,000+ dental websites.
Community Manager
Moderates the DMS community with 10,000+ members. Ensures it stays a safe, spam-free space for practice owners.
Podcast Host
Hosts "The DMS Podcast." Interviews practice owners and marketing experts. 8 years in dental marketing education.
Tools & Templates Lead
Built all 200+ DMS templates and tools. Former product manager at dental software company.
Events Director
Runs all DMS webinars, masterminds, and the Annual Summit. Former event director for ADA conventions.
A group of leading dental marketing experts and practice owners who guide DMS strategy, review content, and ensure we stay relevant to your needs.
Leading Dental SEO Expert
PPC & Advertising Specialist
Multi-Location Practice Owner
Social Media & Branding Expert
Solo Practice Owner
Reputation & Reviews Expert
We show you the real numbers, real results, and real costs. No BS. We tell you what works and what doesn't because you deserve the truth.
We believe peers teaching peers is more powerful than experts preaching. Your fellow practice owners are your best resource.
We teach you how to do marketing yourself. If you ever choose to hire an agency, you'll do it from a position of knowledge and confidence.
Not theory. Not hype. Just proven strategies you can implement Monday morning. Case studies with real results.
We feature case studies from different vendors and platforms. We recommend what actually works, not what benefits us.
We believe every practice can grow. Marketing is learnable. You're not behind. You're just getting started.
Start with free access to all our articles, podcast, and the basic marketing scorecard. Upgrade when you're ready for more.
Join Dental Marketing Society