How much are you spending on Google Ads per month?
Your average CPC for dental keywords
What percentage of clicks become leads?
8%
Average revenue per new patient acquisition
Google Ads Strategy Tips
Focus on high-intent keywords like "emergency dentist" and "teeth whitening near me." Use location modifiers to target local patients. A/B test your landing pages and implement proper conversion tracking to optimize your CPC and conversion rate over time.
Your monthly SEO budget or agency cost
How many patients are you currently getting from organic search?
Monthly growth rate from SEO efforts (typically 5-15%)
10% monthly
Total revenue from a patient across their lifetime
Projected Growth Over Time
SEO Investment Reality
SEO is a long-term investment that typically takes 3-6 months to show significant results. Focus on building local citations, optimizing for local keywords, creating high-quality content, and building backlinks. The compounding growth over 12-24 months can provide exceptional ROI.
Average service revenue per patient visit
Average number of visits per patient per year
How long does an average patient stay with you?
What percentage of patients refer others?
30%
Average number of referrals per referring patient
Why Patient Lifetime Value Matters
Your Patient Lifetime Value should guide your marketing spend. If a patient is worth $4,000, you can justify spending $400-500 to acquire them (10-12.5% CAC ratio). Referrals amplify this value significantly, making patient satisfaction and retention your highest ROI activities.