Master Your Marketing.
Grow Your Practice.

The #1 destination for dental practice owners who want to attract more patients, build their brand, and grow with confidence. Expert education, powerful tools, and a community of thousands.

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Marketing Channels Covered

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Free Templates & Tools

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Expert Speakers

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CE Credits with Webinars

WHAT IS DENTAL MARKETING SOCIETY?

Everything You Need to Market Your Practice — In One Place

Whether you're figuring out Google Ads, trying to get more reviews, or building a referral program, DMS gives you the education, tools, and community to do it right.

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Expert Education

Deep-dive articles, video masterclasses, case studies, and a weekly podcast covering all 11 marketing channels. Written by practitioners who've done it, not theorists.

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Powerful Tools

Marketing Scorecard, ROI calculators, budget planners, 200+ templates, and vendor comparison guides. The practical resources you'll use every week.

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Practice Owner Community

Connect with thousands of verified practice owners sharing real results, real numbers, and real advice. No vendors. No spam. Just peers helping peers.

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Live Events & CE Credits

Weekly webinars, monthly masterminds, and an annual summit — all with free CE credits. Learn from 50+ expert speakers across every marketing discipline.

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Benchmarking Data

See how your marketing stacks up against practices your size, in your region. Real benchmarks on cost-per-lead, review counts, website conversion, and more.

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Learning Paths

Structured courses for every marketing channel — from beginner to advanced. Complete a path, earn a DMS certification. Learn at your own pace.

11 MARKETING CHANNELS

Every Type of Marketing. Covered.

Click any channel to explore guides, case studies, tools, templates, and community discussions.

UPCOMING EVENTS

Live Webinars & Workshops

View All Events →
MAR
11

Simple Ways to Stand Out and Get Found First in Your City

7:00 PM – 8:00 PM EST  |  1 CE Credit

Register Free →
APR
13

From Chaos to Consistency: Building Efficient Marketing Systems

8:00 PM – 9:00 PM EST  |  1 CE Credit

Register Free →
MAY
8

The Google Ads Blueprint: Getting $5 Cost-Per-Lead for Dental

7:00 PM – 8:00 PM EST  |  1 CE Credit

Register Free →

FREE TOOL

How Does Your Marketing Stack Up?

Take the DMS Marketing Scorecard — grade your practice across all 11 channels in under 5 minutes. Get a personalized improvement plan instantly.

Take the Scorecard →

WHAT MEMBERS SAY

Trusted by Practice Owners Nationwide

"DMS completely transformed how I think about marketing my practice. The scorecard alone showed me I was leaving thousands on the table with my Google Business Profile. Within 60 days of following their SEO guide, we added 23 new patients."

MG

Dr. Mary Stuart Gallian

General Dentist, Practice Owner

"The community is what keeps me coming back. Being able to ask 500 other practice owners 'has anyone tried this?' and get real answers with real numbers — that's priceless. I've cut my marketing costs by 30% and doubled my new patients."

SS

Dr. Stephanie Su

Pediatric Dentist, Practice Owner

"The best marketing education I've found for dentists, period. The video masterclasses are better than any $5,000 consulting engagement I've paid for. And the CE credits make it a no-brainer for my whole team."

GH

Dr. Gary M. Haller

Multi-Location Practice Owner

MEMBERSHIP

Join the Society

Start free. Upgrade when you're ready for more depth, tools, and community access.

Explorer

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  • All articles & blog content
  • Podcast & video tips
  • DMS Daily Briefing email
  • 1 free webinar per month
  • Basic Marketing Scorecard
  • 5 free templates
Join Free

Premium

$149/month

Billed monthly or $1,430/year

  • Everything in Basic
  • Monthly mastermind sessions
  • Private community groups
  • Premium templates & tools
  • Quarterly scorecard + monitoring
  • 2 expert advisory sessions/year
  • Annual Summit ticket included
  • Vendor Comparison Guide + annual consult
Go Premium

The DMS Daily Briefing

One marketing insight, one actionable tip, one success story. Every weekday morning in 3 minutes.